Go About Your Day (Or Night) 5 hours later and your lips will still be glowing with no touch-ups needed. At around 8 hours you may want to gloss it up a bit but the colour is still very much there with few cracks and no spreading.  Ps this lipstick is kiss-proof, I will say no more. 

When freshly applied the shade is a subtly light pink. Some of the other shades are more intense and bright. The key is to test in the shop because on the box the shade looks a bit richer than it appears on my lips.  You would think it would feel heavy and sticky on the lips but it only feels like this whilst its drying. When I was eating I was convinced it had all wiped off because my lips felt too comfortable-I was surprised to find it almost untouched.

The photo below was taken one lunch and a few cups of tea after application (3-4 hours) and as you can see, it still looks freshly applied. I PROMISE I didn't touch it up with anything, no lip balm or anything. It is hard to believe the colour is so fresh after such a long stretch of time but I am sure more people will vouch for this on review websites.